A record 68% of visitors to FESPA 2010 highlighted digital technology as a priority interest area, compared with less than 52% at FESPA 2007 in Berlin. This equated to a digitally-oriented visitor audience at this year’s event of almost 15,000 printers, more than 50% greater than the visitor audience at FESPA’s European Digital event in spring 2009.
67% of FESPA 2010 visitors make or influence major purchasing decisions, underlining the event’s global reputation as the ‘must-attend’ international wide format imaging event for business owners and senior managers.
“There was a very strong sense of energy and purpose among visitors to FESPA 2010”, says FESPA sales and marketing director Marcus Timson.
“Talking to exhibitors and visitors throughout the show, it’s clear that FESPA 2010 has been an event where major decision-makers came with specific business objectives, whether to review particular technologies, meet with chosen vendors, or participate in conference sessions that would deliver measurable value to their business. Printers in this post-recession era are results-driven, singling out solutions that will quickly make them more competitive, help them access new business opportunities, or simply improve their bottom line.”
Exhibitors across all five halls at the show endorsed this impression of FESPA as a show where serious business was being done, says FESPA. All major vendors hailed the show an out-and-out success in terms of sales generation and relationship-building, seeing it as a clear indication of the sector’s return to strength after the challenges of the global recession.
Printers from Germany, Italy, Austria and Switzerland were among the top five visitor groups, comprising 12,352 visitors in total, an increase on their collective attendance at FESPA 2007 in Berlin. Elsewhere in Europe, the UK, France, Spain, Poland and Czech Republic also delivered significant visitor groups. 40% of total attendance came from Germany, a further 50% from the rest of Europe, 7.5% from Asia, and the balance from the Americas and Africa, says FESPA.
www.fespa2010.com 
