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You are here:Home»News»LED technology gives Intermarché brand 24-hour recognition
Tuesday, 11 May 2010 07:14

LED technology gives Intermarché brand 24-hour recognition

Written by  Graphic Display Community
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French retailer Intermarché has selected the new-generation Altuglas Black & White LED System sheet for its illuminated signs in Europe.

“Reconciling energy saving with day and night brand identification, with consistent results, is a challenge that has been met successfully by Intermarché,” says Antoine Bartone, member in charge of signs at les Mousquetaires, the retail group which manages the chain.
“The technical solution adopted is economical and enables us to make a real 50% saving on electricity costs, compared with conventional signs already fitted with LEDs. Initially, 1,000 Intermarché sites in France are affected.”

Increasingly, LEDs (light-emitting diodes) are replacing energy-hungry conventional tubes within most illuminated signage. Altuglas International supported this changeover with the launch of its Altuglas LED System range in 2008 and pitching of the technology to Intermarché towards the end of 2009.

Intermarché went for sustainable development in adopting the solution. Altuglas says its sheet makes it possible to reduce energy consumption of illuminated signs by more than 50% compared with its standard product. Two properties were key in the development of the product: light diffusion and covering capacity – the effect of which is to conceal point sources of light.

“The higher the diffusion factor, the fewer the LEDs needed and therefore the lower the cost of the sign,” says Jean-Marc Biragnet at Altuglas. “Comparative measurements with competing sheets show that we offer the best diffusion factor.”

Altuglas says the flexibility of this type of lighting is unrivalled, and that signs can be developed for a wide range of applications. With or without lighting, it says, colours can be matched precisely to corporate branding.

www.altuglasint.com


intermarche_jour


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